My story

Graduating with a Mass Communications degree that introduced me to the Adobe suite, I’ve been editing for 14 years now, with a specific speciality and love for Adobe After Effects and the creative possibilities it opened up.

Originally starting out creating comedy content online, things escalated quickly - getting reshared by Pedestrian.TV, 7NEWS, internet meme pages, and VFX creators alike. That exposure made me realise there was genuine demand for content that combined internet-native humour with high-level editing.

Moving agency-side, I spent 3 years working across some of Australia’s biggest brands - moving from junior, to creative to senior creative within my first year.

What separated my work from more traditional social content was the ability to bridge both strategy and execution. Years of being terminally online made platform psychology, trends, and internet culture feel instinctive, while my editing background meant I could recreate - or evolve - any video format I came across online.

That combination helped brands move beyond polished-but-forgettable social content and into something more culturally native: lo-fi + hi-fi storytelling that actually felt like it belonged on people’s feeds. Spearheading all of Jetstar’s content, being used across-agency whenever a high level edit was needed such as on Amazon Prime, and successfully re-strategising the launch of Blizzard Australia, to name a few.

Around the same time, I started creating content on a personal page again, quickly reaching millions of views. As creators began reaching out, and I started feeling like I’d hit the ceiling of what I wanted to achieve agency-side, I’ve now branched into freelance creator work - bringing that same one-man-army creative approach and social-first strategy directly to talent and internet personalities.

Along the way I developed a rotational editing style that became a bit of a signature: cinematic visuals paired against intentionally mundane or absurd subject matter. That combination has been a reliable recipe for virality.

I now look for ways to continuously further the overlap between aesthetic visuals and platform-native humour, working with creators and brands who are open to pushing the needle forward with new internet-first content styles:)

- Jakob

Link to Personal Portfolio for more info.